Fair pricing: why you only pay for what you actually use with pawganizer

Why we don't have one price for everyone

A lot of software has one price for everyone. The dog walker with eight dogs then pays exactly as much as the daycare with boarding and 200 dogs. We never thought that was fair.

With pawganizer, you only pay for the dogs you look after. The price depends on how many dogs you have set up. And every package still includes every feature, no compromises.

The idea behind it is simple: everyone should be able to afford pawganizer. The more daycares, boarding kennels and dog walkers handle their admin with it, the more people get time back for what really matters. The dogs.

What pawganizer costs

All prices include VAT, every feature in every package:

• Free (1–3 dogs): €0, forever
• Starter (4–20 dogs): €9.99 a month or €99.90 a year
• Plus (21–49 dogs): €19.99 a month or €199.90 a year
• Grow (50–150 dogs): €39.99 a month or €399.90 a year
• Pro (151–300 dogs): €69.99 a month or €699.90 a year
• Enterprise (301–500 dogs): €109.99 a month or €1,099.90 a year
• Enterprise Plus (501+ dogs): €199.00 a month or €1,999.00 a year

With the annual plan you pay for 10 months and get 12. Every dog set up in your account counts. Dogs that no longer come can be archived.

And before you commit: you can test pawganizer free for 3 months. The trial ends automatically, there is no subscription to cancel. You'll find all the details on our pricing page.

One nail trim, and the month is paid for

Grooming, nail trims, an extra walk: many daycares, boarding kennels and dog walkers offer extras like these. Yet they rarely sell them. You would have to bring it up with customers, and who wants to be selling all the time?

pawganizer removes that hurdle. Your extras simply show up in the customer app. Anyone who wants one adds it with a few taps. You don't have to ask, and neither does the customer.

Our experience at Rudelfreunde: since then we sell noticeably more extras. And because every booked service lands on the invoice automatically, nothing gets lost anymore.

Do the maths: the Starter package costs €9.99 a month. One nail trim for €10, and pawganizer has paid for itself that month. Everything beyond that is profit.

When booking is easy, people book more

The same goes for care itself. An extra day used to mean calling, messaging, waiting for a reply. Many people just didn't bother.

Today your customers request a day or an overnight stay right in their app, and you confirm with one tap. No hesitation, no back and forth.

We really notice the result: more bookings, higher occupancy. That is another way pawganizer quickly earns back what it costs.

What about payments?

Your customers can pay their invoices right in the app, by SEPA direct debit, card and other digital payment methods. The payment provider behind it is Stripe.

As with any payment provider, there are fees, and we are upfront about them. For each successful payment there is a 1% pawganizer platform fee plus Stripe's fee, which depends on the payment method:

• SEPA direct debit: €0.35
• Bank transfer: 0.5%, max. €5
• Cards (EU): 1.5% + €0.25
• Premium cards (EU): 1.9% + €0.25
• UK cards: 2.5% + €0.25
• Cards outside Europe: 3.25% + €0.25 (+2% for currency conversion)

An example: a €200 monthly invoice paid by SEPA direct debit costs you €0.35 at Stripe and €2 at pawganizer. €2.35 in total.

Our tip: if most of your customers pay by SEPA or bank transfer, you can simply leave card payments switched off. And importantly: fees only apply when a payment goes through the app. Everything else you use at no extra cost.

So why is it still worth it? Because payments then run on their own. Every payment is matched to its invoice automatically, and failed ones show up straight away. No matching bank statements, no chasing people on the phone.

At Rudelfreunde, this ended up saving us an entire position in accounting. Next to that, the transaction fees are a small item.

Your biggest cost is your time

When we talk about pricing, in the end we are mostly talking about time. Writing invoices, counting days, digging information out of chats, matching payments: that costs hours every week. Hours you don't spend with the dogs, and that often nobody pays for.

pawganizer takes exactly that work off your hands. Check-in books the day automatically, the invoice writes itself, and everything about every dog is in the profile.

That is why our pricing is designed the way it is: fair, based on your size, and affordable enough to pay for itself quickly. Through extras, through more bookings, and above all through the time you get back.

Try it: 3 months free, no subscription to cancel. And if you'd like to hear how it works in real life first: ask the people who use it and message us on WhatsApp.